
Best Practices
Through stories from European destinations, we showcase how the travel sector can give back: supporting what we cherish, enriching communities, and shaping a more sustainable and inclusive future for Europe.


Cibin Riverbanks – Bringing cycling and nature back to the city
Follow the river, not the roadDiscover More

Creative Handicraft Workshops – Step into Ljubljana’s living heritage
Learn the craft, take the story homeDiscover More
Day tour from Vilnius to Riga – Two countries, one journey
Crossing borders, connecting storiesDiscover More


Museo Diffuso dei 5 Sensi – Sciacca as a living museum
Discover Sicily beyond the postcardsDiscover More
No Planet B, Travel with B – Community and women-led tourism
Travel with purpose, support people and placeDiscover More
Portuguese Industrial Tourism Network – Factories, traditions and communities
Discover how industry shapes identityDiscover More
Suomenlinna – Where every visitor helps protect a living World Heritage Site
Visit like a local. Leave like a guardian. Discover More
The Bianco e Azzurro Train – Bringing a lost railway back to life
Climb aboard history in San MarinoDiscover More
The City of Porvoo – A network that grows like a living system
Build tourism on trust, not just plansDiscover More
The Kalku Street Quarter – A hands-on creative district in the heart of Kuldīga
From concrete yards to concert courtyardsDiscover More
The Tastiest Cities – A journey guided by flavours and traditions
Taste your way through LithuaniaDiscover More
Tourismus NRW – Transforming tourism from the ground up
Stronger places, better experiencesDiscover More
